Bitcoin Well Branding

BITCOIN WELL BRANDING

Creative Direction / 2023

Bitcoin Well – Brand Evolution
In 2023, I refined a studio-provided logo and developed a full brand identity for Bitcoin Well. The goal was to make Bitcoin approachable, trusted, and easy to use.

Highlights:

  • Unified Identity: Built a consistent visual and messaging system across all sub-brands.
  • User-Centric Design: Simplified the platform for an experience familiar to traditional banking users.
  • Education & Awareness: Produced content and events to demystify Bitcoin for newcomers.
  • Trust & Security: Emphasized transparent communication and robust security practices.
  • Financial Inclusion: Introduced features like micro-investing to broaden accessibility.

Outcome: A cohesive, user-first brand that positions Bitcoin as a viable savings option.
Contact: hey@pudlowski.ca