BITCOIN WELL BRANDING

Creative Direction / 2023

In 2023, I led the rebranding of Bitcoin Well, streamlining its image and creating a user-friendly ecosystem. Our mission was to make Bitcoin accessible, user-centric, and trusted, simplifying it for newcomers. Key strategies included:

• Unified Identity: We established a consistent visual and messaging identity across all sub-brands.
• User-Centric Approach: We redesigned the platform for an intuitive experience, similar to traditional banking.
• Education and Awareness: We created educational content and events to empower users with Bitcoin knowledge.
• Trust and Security: We prioritized security and transparent communication.
• Financial Inclusion: We made Bitcoin accessible to everyone through features like micro-investing.
• Our goal: Normalize Bitcoin as a savings avenue.

contact: hey@pudlowski.ca