BITCOIN WELL BRANDING
Creative Direction / 2023
In 2023, I led the rebranding of Bitcoin Well, streamlining its image and creating a user-friendly ecosystem. Our mission was to make Bitcoin accessible, user-centric, and trusted, simplifying it for newcomers. Key strategies included:
- Unified Identity: We established a consistent visual and messaging identity across all sub-brands.
- User-Centric Approach: We redesigned the platform for an intuitive experience, similar to traditional banking.
- Education and Awareness: We created educational content and events to empower users with Bitcoin knowledge.
- Trust and Security: We prioritized security and transparent communication.
- Financial Inclusion: We made Bitcoin accessible to everyone through features like micro-investing.
- Our goal: Normalize Bitcoin as a savings avenue.